Now with AI-powered scheduling & real-time analytics

The operating system
for modern salons

One platform to manage bookings, staff, payments, and marketing. Built for salons that want to grow — not just operate.

Start Free Trial Watch Demo
12K+
Active salons
4.8★
Average rating
98%
Retention rate
$2.4B
Revenue processed
Today's Revenue
+1,248
New Booking
Sarah M. — 2:30 PM
New Review
★★★★★
app.bookinova.com — Dashboard
★★★★★
4.9
App Store
★★★★★
4.8
Google Play
★★★★★
4.9
Capterra
★★★★★
4.8
Trustpilot
Everything you need

Six pillars of a thriving salon

Every feature is purpose-built for salon owners — no bloat, no confusion, just tools that drive real growth.

Smart Booking System
Online booking with real-time availability, instant confirmations, and automatic reminders that cut no-shows by up to 60%.
Zero no-shows
Staff & Schedule
Manage team schedules, track performance, assign services to specialists, and monitor commissions — all from one screen.
Team visibility
POS & Payments
Accept any payment method, send digital invoices, manage tips, track daily cashflow, and reconcile automatically at close.
Same-day payouts
Marketing Engine
Run targeted SMS and WhatsApp campaigns, reactivate lost clients, promote seasonal offers, and grow your loyal customer base.
+40% repeat visits
Live Analytics
Real-time dashboard with revenue tracking, service popularity, staff efficiency, and client retention metrics in one unified view.
Real-time insights
Multi-Branch
Manage unlimited locations from a single dashboard. Compare branch performance, allocate staff, and standardize operations effortlessly.
Unlimited locations
Product experience

Designed to feel like it was built for you

Every screen, every flow, every interaction — refined through thousands of hours of feedback from real salon owners.

Visual Booking Calendar
A drag-and-drop calendar that gives you a full day, week, or month view. See all bookings, staff assignments, and gaps at a glance. Rescheduling is as simple as dragging an appointment.
One-Tap Checkout
Complete a checkout in under 10 seconds. Add services, apply discounts, collect payment, and send a digital receipt — all in one seamless flow.
Smart Analytics
Predictive revenue forecasting, staff utilization heatmaps, and client retention scoring — built directly into your daily dashboard. No exports needed.
Staff Performance
Track revenue per stylist, average ticket, rebooking rate, and client satisfaction — giving managers the data they need to coach effectively.
Business impact

Real numbers from
real salons

These aren't projections — they're averages across our customer base, measured over 12 months.

+32%
Revenue in first year
Salons using Bookinova see an average revenue lift of 32% in their first 12 months, driven by reduced no-shows, upsells, and smarter scheduling.
Avg. across 12,000 salons
5h
Saved per week, per staff
Eliminate manual scheduling, back-and-forth texts, and end-of-day cash reconciliation. Your team spends more time with clients, less on admin.
Measured via time tracking
60%
Fewer no-shows
Automated reminders via SMS and WhatsApp — sent 48h and 2h before each appointment — dramatically cut last-minute cancellations.
Industry avg. is 30%
4.9★
Average client satisfaction
Clients rate their experience higher when bookings are seamless, wait times are minimal, and follow-ups feel personal. Bookinova makes that effortless.
Post-visit survey data
Automation

Your salon runs
even when you don't

Set it once. Bookinova handles reminders, follow-ups, campaigns, and confirmations — automatically, so you can focus on what you do best.

Booking Confirmations
Instant SMS/WhatsApp sent the moment a booking is made
Instant
Smart Reminders
48h and 2h reminders with a one-tap confirm or reschedule
-60% no-shows
Rebooking Nudge
Auto-message clients when they're due for their next visit
+40% return
Birthday Campaigns
Personalized offers sent automatically on client birthdays
3x open rate
Review Requests
Post-visit review prompts sent 2 hours after checkout
+88 reviews/mo
Notifications sent today
Booking Confirmed — Sarah A.
Your appointment at Luxe Studio on Mar 17 at 11:00 AM is confirmed. Reply CANCEL to cancel.
Just now
Reminder — Maya K.
Don't forget! Your haircut appointment is in 2 hours at 1:30 PM. We'll see you soon!
2h ago
Happy Birthday, Leila! 🎉
It's your special day! Enjoy 20% off your next visit this week. Book now — code: BDAY20
9:00 AM
How was your visit? — Nour H.
We hope you loved your balayage! Leave us a quick review — it means the world to our team.
4h ago
Time for a touch-up? — Hana S.
It's been 6 weeks since your last color. Ready to refresh? Book in 2 taps.
Yesterday
See it in action

Watch how Bookinova works in under 3 minutes

See how Bookinova transforms the way salons manage bookings, staff, and payments.

▶
Demo video coming soon
Upload a video in the Super Admin → Demo Video Manager
Simple pricing

Invest in growth,
not overhead

No setup fees. No contracts. Cancel anytime. Every plan includes a 7-day free trial.

Starter
109 / mo
Perfect for solo stylists or small salons just getting started with digital management.
✓
Up to 2 staff members
✓
Online booking page
✓
Basic appointment calendar
✓
SMS reminders (200/mo)
✓
Basic payments & invoicing
–
Multi-branch
–
Marketing campaigns
Start Free Trial
Most Popular
Professional
289 / mo
The complete toolkit for growing salons that want every advantage to scale.
✓
Up to 10 staff members
✓
Advanced booking + waitlist
✓
Full analytics dashboard
✓
SMS & WhatsApp (unlimited)
✓
Marketing campaigns
✓
Up to 3 locations
✓
Priority support
Start Free Trial
Business
729 / mo
For salon groups and franchises managing multiple locations at scale.
✓
Unlimited staff members
✓
Everything in Professional
✓
Unlimited locations
✓
Custom domain booking page
✓
API access
✓
Dedicated account manager
✓
Custom integrations
Start Free Trial
Testimonials

Salon owners love
Bookinova

Don't take our word for it — hear from the people who run their business on Bookinova every day.

★★★★★
Switching to Bookinova was the best business decision I made this year. My no-show rate dropped by 58% in the first month, and I've already seen a 24% revenue increase. The dashboard is stunning.
NA
Nadia Al-Rashid
Owner, Luxe Studio — Dubai
Verified customer
★★★★★
I manage 4 branches and Bookinova lets me see everything in one place. The multi-location dashboard is incredible — I can spot underperforming branches in seconds and take action immediately.
KM
Karima Mansour
Director, Prestige Salon Group — Casablanca
Verified customer
★★★★★
My clients constantly compliment how easy it is to book with me. The booking page looks gorgeous, the reminders are perfect, and the checkout is so fast. Bookinova made me look like a professional from day one.
SB
Sophie Bernard
Stylist & Owner, Bloom Beauty — Paris
Verified customer
No credit card required · Set up in 5 minutes

Your salon's best year
starts right now

Join 12,000+ salon owners who've already transformed how they run their business. Start your free trial today — no setup, no risk.

Start Free Trial — 7 Days Book a Demo Call
✓ No credit card
✓ 7-day free trial
✓ Cancel anytime
✓ Setup in 5 minutes
FAQ

Everything you need to know

Common questions from salon owners before they start their free trial.

Pro Plan
$79/mo
Billed monthly · Cancel anytime
✦ 7-day free trial — no charge today
256-bit SSL · Secured by Stripe · PCI DSS compliant
Start your free trial
No charge for 7 days. Cancel before your trial ends and you won't be billed.
Your card will be charged after the 7-day trial. Cancel anytime before then.
🎉
You're in! Welcome to Bookinova
Your 7-day free trial has started.
Check your email for login instructions.
Go to Your Dashboard